The intention for this brief was to create a fun, approachable, and appealing design that loosely mirrors the business name while staying true to the provided references.

The challenge was to balance personality with clarity and professionalism. It was also important to the client that the concept felt playful and engaging without drifting too far from the established direction.

My responsibilities included:

• Designing a playful core logomark that acts as a mascot for the brand,

• Creating a cohesive brand identity, including font and colour palette references, and

• Preparing and delivering optimised asset packages for web, social, and print applications.