I created storyboard thumbnails, refined sketches, and style frames to support the script for a one-minute explainer video for PETspot.

As part of the research and development process, I collaborated in marketing meetings with the marketing manager, a graphic designer, and a copy editor to create the audio script.

I also did market research to determine the most effective forms of storytelling for explainer videos and presented these findings to the general team to inform the script. My efforts were spent refining the visual narrative to reflect the timing of the main beats of the story, and to ensure the designs reflected the established visual style of the brand.