I developed the brand identity, packaging direction, and website assets for Garbag, an eco-conscious start-up producing reusable dry-cleaning garment bags made from 100% recycled plastic. The project required balancing clarity with environmental credibility, ensuring the identity felt fun and eye-catching while still communicating genuine sustainability of the product.

My responsibilities included:

• Designing a custom logo and wordmark that was clean, scalable, and instantly recognisable,

• Establishing a playful, bold, and environmentally conscious colour system with accessible contrast for both light and dark applications,

• Developing product packing with print considerations in mind,

• Creating a cohesive brand packaging direction with logo variations for flexible use, and

• Preparing optimised digital and print assets for production-ready delivery.

I drew inspiration from brands that use simple but intelligent visual direction, combining recognisable silhouettes, clever typographic cues, and confident colour choices to create a memorable but uncomplicated logo.